Upholding a cohesive social media presence for the café was a wonderful opportunity for me to use my skills in design, photography, and writing. Before I even gained access to their accounts, I built a style guide complete with several assets and a photo editing recipe.

I have uploaded over 100 posts across their social media accounts and 75 Instagram stories. With this experience I have learned which posts gain the most success and how to utilize hashtags for the most visibility. To gain and retain followers, I prioritized follower interactions and ensured that the overall aesthetic of their social media accounts were continuously recognizable.